Portfolio of Megan Rose Carroll
Dr. Scholl's® Creative Journey
As part of Dr. Scholl's ongoing brand evolution, I helped build upon the company's first major packaging and brand refresh in over a decade. The work focused on modernizing a 120-year-old legacy brand through a cohesive global design system that improved shopper navigation, elevated the consumer experience, and created a scalable foundation for innovation across packaging, retail, digital, and e-commerce touchpoints.
Packaging Redesign
As Creative Director, I helped lead the creative execution and commercialization of 24-Hour Energy Insoles, one of many Dr. Scholl's key innovation platforms within the company's first major packaging refresh in more than a decade.
Working within the new global design system, I helped translate a complex product technology into a clear, compelling consumer experience across packaging, retail, digital, and e-commerce. The result strengthened shelf presence, elevated the innovation story, and reinforced a scalable brand architecture designed to support future growth.
Ecommerce Creative
Following Dr. Scholl's first major global brand refresh in more than a decade, I led the worldwide e-commerce creative transformation across Amazon, Walmart, Target, Boots, dm, London Drugs, and other key international retail partners.
I developed a scalable digital creative system spanning hero imagery, A+ Content, Brand Stores, product detail pages, lifestyle photography, video, and digital shelf assets—ensuring a consistent brand experience across every consumer touchpoint. The result was a unified global framework that elevated the digital shopping experience, strengthened retailer partnerships, and positioned the brand for continued innovation and growth across international markets.
Digital Advertising
Leading the global creative direction for Dr. Scholl's digital advertising since 2024, I oversee integrated campaigns spanning national commercials, digital video, retail media, Amazon DSP, paid social, and omnichannel marketing. By combining strategic storytelling with scalable creative systems, I create impactful consumer experiences that strengthen the brand and support global product innovation.
