ECOMM CREATIVE

Following the 2022 packaging redesign, I led the end-to-end creative strategy and execution for all eCommerce content across major retailers, including Amazon, Target, Walmart, CVS, Walgreens, and additional omnichannel partners. I also directed global retailer creative initiatives, partnering with international markets to develop localized, high-performing content that aligned with the new brand identity while meeting retailer-specific requirements.